Creating growth during difficult economic times can be tough. Success requires creating value while out-maneuvering competitors. While sometimes you can wow the market with a great new product, more often than not—at least in the near term—you need to win with what you have. Bruce La Fetra knows how to grow revenue by creating a better understanding of channels, customers, and business models, improving positioning and segmentation, and optimizing pricing and licensing. We create measurable value by working with leading companies to develop a deep understanding of their target customers and markets so they can combine the right products and go-to-market strategies with compelling value-based stories that turn ideas into products, products into revenue, and revenue into profits.
Success is about creating alignment. With so many alternatives to traditional messaging, creating products and services that deliver superior value in the eyes of users requires a deep understanding of customers and technology, and collaboration—not merely consensus—with engineering, sales, services, and other parts of the company.
Because clients hire consultants to solve problems and make hard choices, our success demands focus and clarity of purpose. But it also demands experience and a broad knowledge of best practices and the ability to facilitate innnovative thinking. Bruce's thinking extends beyond his day-to-day work with clients to include writing and speaking on pricing, evolving business models, and changes in the role of product management resulting from social media and the opening of hardware to third-party partners. Bruce has writen for a variety of publications, including The Pragmatic Marketer, The Pricing Advisor, ManageSmarter, Sandhill, and Soft-Letter.
On these pages you'll find examples of projects we've done, articles that show our thinking, Bruce's blog, and contact information.
Drop us a note to let us know how we can help you grow revenue and market share. It's what we do.
About Bruce La Fetra
Bruce La Fetra has been a marketing and business consultant since 2002. He's proud of his operational experience, get-it-done work ethic, and commitment to seeing that clients keep getting results even after we leave. Past clients keep hiring him because his recommendations drive revenue and market share that stand the test of time.
Before Rubicon Consulting Bruce held key marketing roles for a number of technology and market leaders, including: Docent (now SumTotal), First Data, Cornerstone Imaging, and Raychem (now Tyco Electronics). His past responsibilities span products, services, and developer ecosystems across software, hardware, financial services, and materials. This varied background is invaluable for understanding the broader context in which business decisions and strategies must be made because great businesses aren’t built in a vacuum. Bruce gets intellectual excitement and joy from asking “why?” and “why not?”
Bruce earned a BA from Claremont McKenna College and a MBA from the Amos Tuck School at Dartmouth College.